Real-time conversation pulse
Live count of active threads, Riley responses in flight, follow-ups due today, and appointments on the board — updated as it happens.
The automotive AI trained for every lead source. Every angle. Every goal.
Other dealership AI sends the same canned opener to every lead. Riley reads the source — KBB, CarGurus, AutoTrader, lease-end, dead lead, service RO — and adapts the angle, voice, and goal to match. The conversation reads like your top BDC rep on every channel, every time.
<30s
First Response
12+
Campaign Goals
3yr
Follow-Up Depth
24/7
No Days Off
Inside DealFlo
Every conversation. Every deal. Every car bought back. Live.
Sales tracking, buyback, follow-up, escalation alerts, AI message volume — every play Riley runs, tracked on one screen in real time.
Every closed deal, attributed
Cars Sold tracks every Riley-touched conversion with the dollar value. Names, vehicles, and revenue rolled up by month.
Acquisitions engine baked in
Riley's buyback persona drives appraisal appointments from your service drive and past-buyer database. Every car bought back lands here with the cash spent.
AI message volume at a glance
Watch the daily texts Riley sends across your entire book. See which days drove reply traffic and which campaigns are pulling weight.
Riley flags only real escalations
Price requests, callback asks, manager requests — Riley surfaces only the leads that genuinely need a human. Less noise, hotter handoffs.
Real-time activity stream
Every message, appointment booked, status change, and reply lands here as it happens. Your team sees Riley work live.
The Real Differentiator
Most dealership AI sends the same opener to every lead.
Same canned script for a KBB shopper, a 90-day-old dead lead, and a customer due for lease return. That's why dealers stopped trusting AI — every tool sounds identical. Riley is trained per source, per angle, per goal. Every conversation reads like a veteran salesperson who actually knows where this lead came from.
Generic AI
Hi John, just checking in on the 2024 Camry. Are you still interested?
Riley
Hey John — saw you ran a KBB report on the 2024 Camry. Was that for a trade you're shopping, or just figuring out where you stand? Either way I can help.
Generic AI
Hi Lisa, just checking in on the 2025 RAV4. Are you still interested?
Riley
Hey Lisa — Riley from Premier Auto. You matched on the RAV4 we have on CarGurus. We've got two trims on the lot today — how flexible are you on color?
Generic AI
Hi Marcus, just checking in. Are you still looking for a new car?
Riley
Hey Marcus — your lease wraps up in about 87 days. Wanted to get ahead of it so you're not scrambling at 30. Leaning toward turning it in, buying it out, or getting into something new?
Generic AI
Hi Daniel, just checking in. Are you still interested in a vehicle?
Riley
Hey Daniel — Riley here. We talked back in February about a pickup. Inventory has shifted a lot since then. Still in the market or did you find something?
Generic AI
Hi Sarah, just checking in. Are you in the market for a new vehicle?
Riley
Hey Sarah — saw your 2022 Pilot came through service yesterday. Quick heads up, your trade is up about $3,200 from last year. Wanted to flag it in case you've been thinking about an upgrade.
Generic AI
Hi Linda, just checking in. Are you ready for a new vehicle?
Riley
Hey Linda — your 2022 Civic has actually gone up in value. You might be in a great spot to get into something new with nothing out of pocket. Worth a quick appraisal?
Why it matters
Customers can spot a generic AI in three words. The opener is the entire game — get it wrong and the lead goes silent before the conversation starts. Riley is built to win that first message on every source, every time.
Live Demo
Text Riley right now.
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Riley AI · Premier Auto Group
RILEY
Hey Marcus! Riley here from Premier Auto Group. I saw you were checking out the 2025 Camry — still interested?Yeah, what kind of deals do you have right now?
RILEY
Good timing — we've got some solid programs running. Best way to go over everything is to come in. Are you free this week?Saturday works.
RILEY
Perfect — how about 11am? I'll have everything pulled up. Just ask for me when you get here.See It In Action
It's 9:47 PM. A KBB lead just landed. Nobody's at the store.
Riley reads the lead source, pulls the vehicle of interest, and sends a personalized text in under 30 seconds. By the time your team opens the CRM Monday morning, there's an appointment on the board and a full conversation thread waiting.
✓ Reads the lead source and tailors the opener to match
✓ References the exact vehicle, trade, or inquiry from the submission
✓ Every message drives toward one thing: a confirmed showroom appointment
✓ Handles price questions, objections, and stalls like a veteran closer
✓ When the lead is warm, your rep gets the full thread and a clear next step
Campaign Types
9 revenue plays. One platform.
Other tools handle one conversation type. Riley runs them all — from fresh internet leads to 3-year-old dead leads to customers due for lease return.
Internet Lead Response
KBB, CarGurus, AutoTrader, Cars.com — wherever the lead comes from, Riley reads the source, references the vehicle, and texts back before your BDC even sees the notification.
Buyback Campaigns
Load your sold customer database. Riley reaches out with equity-based messaging and drives them in for an appraisal before they start shopping.
Lease Maturity
90 days before turn-in, Riley opens the conversation. Walks them through options. Books the appointment. Your team handles the deal, not the chase.
Service-to-Sales Pipeline
Your RO data is a goldmine. Riley texts service customers in positive equity with the right angle — upgrade, not upsell.
Reputation Builder
Two days after delivery, Riley asks for the Google review. Personalized, well-timed, and converts at 3x the rate of a generic blast.
Aged Lead Reactivation
90-day-old leads aren't dead. They just stopped hearing from you. Riley picks them back up with a fresh angle and works them for years.
Equity Alerts
When market conditions shift in your customer's favor, Riley reaches out. Not a mass blast — a targeted, one-to-one conversation.
Referral Engine
Sold customers who loved their experience are your highest-converting lead source. Riley asks at the right time with the right tone.
F&I Product Re-Pitch
Customers who said no to GAP or maintenance at the desk get a second shot 30 days later when buyer's remorse kicks in.
Acquisitions AI
Your next 20 used cars are sitting
in your customer database.
Auction prices keep climbing. Aged inventory is dead money. Meanwhile your service drive is full of clean two-year-old trades you already know inside and out. Riley is the acquisitions manager who actually texts them — warm, not cold. Books the appraisal, not a sales pitch.
How It Works
Separate persona. Separate goal. Separate results.
Acquisitions Riley is a different character from sales Riley. Different prompt, different objective, different voice. Zero "looking to trade up?" talk. One job: get your service and past-buyer customers in for a 15-minute in-person appraisal where your used car manager writes the number and cuts the check.
✓ Warm, not cold — every contact has been to your store before (bought or serviced). Trust is already there.
✓ Never quotes a number over text. Numbers happen in-person — protects margin and drives the visit.
✓ Reads “I’m not selling” correctly. Backs off without backing out. Plants value and leaves the door open.
✓ Filters the signal. Your used car manager only sees scheduled appraisals — not 800 threads to read through.
✓ Runs continuously on your RO file and sold customer list. Every oil change becomes a chance to buy the car back.
Riley Acquisitions · Empire Auto
RILEY
hey Marcus — saw the 2022 Tacoma come through service a couple weeks back. our used car manager is paying aggressive right now on TRDs with your miles. would you be open to a quick appraisal?i'm not really looking to sell it
RILEY
totally get it. no pressure at all. just wanted you to know where you stand in case. we're writing checks on the spot if the number makes sense.what kind of number are you thinking
RILEY
the real number only happens in person — takes 15 min and you walk out paid if it works. thursday or friday this week either way?friday afternoon
RILEY
friday 3pm — i'll have the used car manager lined up. just ask for me when you get here.Every service RO
Potential acquisition
Source of inventory
Your own customers
Auction premium
Avoided
Persona
Acquisitions, not sales
The Compounding Effect
Your BDC plateaus at 300 leads.
Riley compounds to 2,000+.
The average car buyer is actively shopping for 96 days. If your follow-up stops at 21, you're handing 75 days of opportunity to whoever texts next.
Active leads in follow-up over 6 months
7x
more active leads than a traditional BDC by month 6
Every month, your active pipeline grows. Your BDC's doesn't.
A human BDC can actively manage 200-300 leads at a time. That number doesn't grow no matter how many leads come in. After 6 months, they're still capped at 300.
Riley doesn't have a cap. Every lead stays in active follow-up until it converts or opts out. Monthly cohorts stack on top of each other. By month 6, you have 2,100+ conversations running across buyback, lease-end, reactivation, and every other campaign type.
Your ad spend stays the same. Your headcount stays the same. Your results compound.
Conversation-Aware AI
The smartest automotive AI ever built.
Every other follow-up tool is a scheduled drip with AI-written copy. Riley is different. It reads every conversation before it responds, adapts its timing to how engaged the customer is, and never stacks unanswered questions. This is what separates an AI salesperson from a messaging robot.
01
Adaptive Cadence
Riley's timing matches the conversation temperature, not a calendar. A customer who just replied gets a follow-up in 2 hours. A customer who went quiet 3 weeks ago gets a completely different angle on a different schedule. Every touch lands at the right moment.
02
Angle Memory
Before every message, Riley reads the full thread and identifies which angles have already been tried — inventory urgency, trade-in questions, specific vehicle mentions, appointment asks. It never repeats itself. Every touch is fresh.
03
Double-Text Prevention
If Riley asked a question and got no answer, it will never stack another question on top. That's what desperate salespeople do. Instead, Riley pivots — shares value, offers help, or changes the conversation entirely to unstick the silence.
04
Pre-Send Intelligence
Before every scheduled follow-up, Riley runs a conversation analysis. Engagement level. What's working. What's not. Then it decides exactly what to say — or whether to wait if the customer asked for space.
05
Smart Escalation
Price questions, financing, vehicle availability, callback requests — Riley handles all of these naturally with the right deflection and bridge to an appointment. Only when a customer genuinely asks for a real person does it hand off. You get fewer alerts and warmer leads.
06
Value-Forward Every Touch
Riley will never send "just checking in." Every message gives the customer a reason to reply — a specific vehicle update, a curiosity question, a helpful offer, or a bridge to the showroom. No dead touches. No filler.
The bottom line
Riley isn't follow-up software. It's an automotive salesperson that never sleeps, never forgets, and never repeats itself. The longer it runs on your leads, the smarter it gets about your customers.
Getting Started
Plug in your CRM. Go live this week.
No IT department needed. We map your lead sources, configure Riley to your brand, and start running campaigns in days.
01
Connect Your Sources
Forward your ADF leads from any CRM — VinSolutions, DealerSocket, eLead, CDK, or any ADF-compatible system. Leads flow in and get routed to the right campaign automatically.
02
Build Your Campaigns
Create a campaign for each goal: internet follow-up, buyback outreach, lease maturity, review requests. Each one gets its own AI strategy, cadence, and audience.
03
Watch It Compound
Riley starts conversations immediately. Your team gets notified when a lead is warm and ready for human contact. The longer it runs, the bigger your active pipeline grows.
Platform
Built for how dealerships actually operate.
Speed to Lead
The first dealership to respond wins the appointment 78% of the time. Riley responds in seconds — not minutes, not hours.
Automotive-Native AI
Riley doesn't sound like a bot. It reads the full conversation, knows the vehicle, handles trade questions, and steers toward an appointment like a trained closer.
Multi-Campaign Engine
Run buyback, lease-end, reactivation, review, and internet follow-up campaigns all at once. Each with its own strategy, cadence, and audience.
3-Year Persistence
Riley follows up across 13 touchpoints spanning 3 years. Fresh angle every time. No customer falls through the cracks.
ADF + CRM Compatible
Works with VinSolutions, DealerSocket, eLead, CDK, and any system that sends ADF leads. Plug in and leads route automatically.
Warm Handoffs Only
Your team never gets a cold lead. When someone is ready to come in, your rep gets the full conversation and one clear action.
Pricing
One price. Everything included.
No setup fees. No per-seat charges. No message limits. No contracts.
Most Popular
For Dealerships
The complete AI sales engine for your dealership. Internet leads, buyback, lease-end, service, reviews, referrals — all running simultaneously.
$1,795/mo
No setup fees. No contracts. Cancel anytime.
✓ Unlimited leads and conversations across all campaign types
✓ Riley AI configured to your dealership brand and voice
✓ ADF + CRM integration (VinSolutions, DealerSocket, eLead, CDK)
✓ Multi-user access with salesperson and manager roles
✓ 12+ campaign types: follow-up, buyback, lease-end, service, reviews, referrals, equity, F&I
✓ Custom follow-up cadences spanning 3+ years
✓ Real-time dashboard with lead tracking and conversation analytics
For Individuals
For Salespeople
Your personal AI sales agent. Every lead in your pipeline gets worked around the clock — new, old, and everything in between.
$198/mo
No setup fees. No contracts. Cancel anytime.
✓ Your own lead pool, campaigns, and AI agent
✓ Riley working your pipeline 24/7 — new leads, old leads, be-backs
✓ Import leads via CSV, manual entry, or ADF email forwarding
✓ Full conversation view with appointment tracking
✓ Instant response on every lead — seconds, not hours
Results
What happens when Riley starts running your playbook.
"We plugged in our dead lead list from the last 18 months on day one. By week two, Riley had booked 11 appointments from leads we'd completely written off. That's found money."
"I was paying two BDC reps to do what Riley does in the background now. Not replacing people — freeing them up to actually close instead of chase."
"The lease-end campaign alone paid for DealFlo in the first month. We're catching customers 90 days out now instead of scrambling at 30."
See Riley run your campaigns.
30 minutes. We'll map your lead sources, show you how campaigns work for your specific goals, and walk through what the first month looks like with Riley running your outreach.
✓How Riley adapts to your specific lead sources and CRM
✓A live demo of buyback, lease-end, and follow-up campaigns
✓How the 3-year follow-up cadence compounds your pipeline
✓Full pricing breakdown and what go-live looks like
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